Why Buy a Subaru?

There are many ways to answer this question, but all of them link back to a single compelling brand promise: Confidence in Motion. This means confidence from the word go — trusting that the vehicle you’ve chosen is a quality product with superior levels of innovation, engineering, safety, capability and reliability built right in. Once your choice is made, confidence builds through the driving and the ownership experience. This is where you come to appreciate the stellar build quality, the impressive fuel efficiency and the genuine pleasure of being behind the wheel of your Subaru. This is also where the value of owning a Subaru becomes reinforced from the very first day and every day. Our vehicles have earned a lot of recognition from customers, reviewers and third-party organizations alike, a sure sign that we’ve been delivering on our promise – and great motivation for us to keep delivering vehicles Canadians can feel good about driving for many years to come. So if you’re looking for a vehicle that offers a lot more, we invite you to check out the full line of Subaru vehicles and prepare to be pleasantly surprised.

More reasons to feel confident choosing a Subaru:

Superior engineering = Fun-to-drive handling

Every Subaru benefits from meticulous engineering, the experience gathered from decades of motorsport competition and a clear focus on delivering truly exceptional driving dynamics. These factors have resulted in the naturally balanced SUBARU BOXER® engine, the best all-wheel drive system in the world, a supremely agile line of vehicles and a more confidence-inspiring experience behind the wheel.

Learn more about Subaru’s superior engineering and unmatched driving experience.

Class-leading safety standards

Due to an unwavering commitment to developing the most advanced active and passive safety systems on the planet, Subaru continues to receive IIHS Top Safety Pick ratings year after year.

Learn more about how Subaru’s safety systems provide drivers with greater peace of mind at every turn.

Surprising fuel efficiency

All new Subaru models incorporate advanced fuel-saving technologies, a move that gives the entire fleet surprising fuel efficiency across the board. Those vehicles equipped with full-time AWD are among the most fuel-efficient in their respective classes1. And a select group showcases the very latest advances, including the next-generation CVT and high-output turbocharged engines.

Proven reliability and quality

Subaru vehicles are so bulletproof, we are the only manufacturer with a maintenance guide for vehicles with up to 500,000 km. Fully 96.7% of our vehicles sold in Canada over the last 10 years are still on the road today 2.

All-around versatility

All-weather, all-road capability and generous cargo carry capacity on most models boosts convenience levels and provides more opportunity for adventure!

Outstanding value

We don’t offer bare-bones vehicles where everything is an option. Our cars are well-equipped right out of the gate because that’s what discriminating customers expect.

Excellent resale value

Subaru holds its value better than all other mainstream brands in Canada3.

Stellar service

Our dealers are supported by friendly front-line staff, factory-trained technicians, and an innovative parts warehousing and shipping process to ensure your service experience is quick and efficient.

Customer-driven product development

We pay special attention to customer feedback and respond quickly with innovative features and technologies that will meet their evolving needs.

See what others are saying about Subaru…